26 May 2023
Behind the scenes look at our new Dewsall rebrand
You may have seen a new look forming across Dewsall, with our logo, crest and website having a little makeover for 2023. Here we will take you behind the scenes, to give you a glimpse into the creative process, and the meaning behind Dewsall’s new brand identity.
Dewsall court is steeped in history, with a varied patronage across the years delving into the arts, escapism and of course its legendary parties. We wanted to look back to Dewsall’s roots to create our new unique feel, bringing Dewsall’s history alive in modern technicolour.
Our new logo is a timeless typeface with a strong yet elegant feel. With a nod to our heritage we updated our well loved crest to a simple hand drawn mark, mixing winking panthers with leaping hares in a melody of British charm.
The Origins of the Crest
With Dewsall in a derelict state of disrepair, the glowing sunset shining through the windows was the real selling factor to Jane and Joe (Robinson) in 1989.. Still now the sunset silhouetting the Black Mountains brings so much joy to the family and our many visiting guests.
The Panther and Stars:
These stem from the original family crest of the Pearle family, who built the house over 400 years ago. Dewsall was then passed down to the 1st Duke of Chandos - a relation of Jane Austen, who, just like in Austen's stories, filled the house with parties and decadence. Continuing the sense of fun, our Panthers have been given a cheeky raised eyebrow - a tribute to the late Joe Robinson, who was always one to raise an eyebrow!
Mornings at Dewsall are often accompanied by that familiar drumming sound echoing through the kitchen windows, a stalwart of the British countryside. Although the Greater Spotted have a penchant for the huge yew tree by the kitchen door, the Lesser can often be spotted further into the grounds.
Another character found in the Dewsall grounds, the Hare has been symbolic to the family, with Sam Robinson spotting one looking in through the window the morning the first grandchild was born. The whole family felt it was her father Joe, sending a sign of “good luck!”
Through the many happy occasions at Dewsall, butterflies have appeared in the church grounds. Even in December the family have watched beautiful butterflies float through the wintery air, during poignant events, symbolising hope and luck.
Art has long been a key part of Dewsall’s story, from housing paintings from the National Gallery collection during the second world war, to inspiring creatives such as composer Handel and poet Alexander Pope.
Our 4 colourful artworks pay homage to this creativity, and follow Dewsall through the seasons in the beautiful Herefordshire countryside.
We start in Spring with pastel colours, birdsong and fresh beginnings. As the gardens leap into summer colour so does our palette, with greens and iridescent golds reminiscent of butterfly wings. When the long Summer days turn into Autumn, our burnt yellow and deep pinks mirror Dewsall’s famous sunsets over the West Lawn. Lastly, when the nights draw in our winter pallet reflects the inky night skies above, dusted with stars.
Through use of colour and hand made craft we hope to reflect the more personal, creative, and unique side of Dewsall and everyone who walks through our doors. We hope you join us in Dewsall’s journey, celebrating all of life's most joyous moments.